Sustainability Firm Unveils New Name, New Training Academy, and Expansion of Services
Menlo Park, CA., May 24, 2021 – ID360, a leading sustainability and green building consulting company, announced today a rebrand to its visual identity and name that reflects the company’s progression and continuing commitment to sustainability. Coinciding with the unveiling of the new brand, ID360 launched an updated website (www.ID360.green) that reflects the new visual identity and highlights the company’s expansion of services.
“This rename and rebrand represents a significant step in the company’s evolution,” said Melanie Jacobson,
Founder and Principal, ID360. “10 years ago, we started as a design-based business helping architects, engineers and contractors with green building strategies and rating systems. As the industry changed, we have expanded into supporting local governments with innovative policies and programs.”
Sustainability and climate change is at the heart of ID360’s mission and values. ID360 is a woman-owned, boutique firm. The rebrand was informed by the company’s core values of innovation, leadership, collaboration, balance, and mission of global transformation of the built environment.
Coinciding with the rebrand, ID360 also launched a new training division called ID360 Academy. The academy will offer on-demand innovative courses for industry professionals. The courses will fulfill continuing education requirements for the International Code Council (ICC), the American Institute of Architects (AIA), and the Green Building Certification Institute (GBCI). The continuing education program will prepare those in the architecture, engineering, and construction industries for post-pandemic careers in sustainability, green building, energy efficiency, decarbonization, and electrification.
“Our core values inform everything we do and our history of ‘boots on the ground’ best positions us to be innovative leaders in climate change and sustainability,” said Jacobson. “By expanding our services to also include on-demand education, we are able to scale our impact on sustainability, electrification, and carbon reduction.”