As we step into 2025, one thing is clear: this is the year for leadership. The challenges and opportunities on the horizon demand bold, visionary leaders who are ready to push boundaries, embrace change, and steer their organizations toward transformative success. 

Why 2025 Is the Leadership Moment
The world is evolving at an unprecedented pace, with technological innovation and changing societal expectations creating exciting new opportunities for organizations across the industry. To navigate these waters, we need leaders who can think ahead, inspire action, and adapt to new realities without hesitation. Leadership in 2025 is not just about managing—it’s about moving the ship in the right direction, even when the course isn’t clear.

Setting Ambitious Goals
The hallmark of a great leader is the ability to dream big. Ambitious goals have the power to energize teams, align resources, and create momentum that drives meaningful change. Whether it’s doubling revenue, launching a groundbreaking product, or rethinking how we serve customers, leaders in 2025 must challenge themselves to aim higher and execute with focus.

Reinventing for Bold Change

2025 presents an exciting opportunity to identify areas for improvement and embrace bold changes. It’s the perfect time to refresh outdated processes, energize organizational culture to spark creativity, and upgrade systems to better align with the mission. Reinvention is about confidently reimagining the playbook to create something even better. Achieving this requires courage, collaboration, and an open mind to explore new approaches beyond “how it’s always been done.

The Leadership Mindset
To succeed this year, leaders need a mindset rooted in innovation, resilience, and authenticity. They must inspire trust, foster collaboration, and empower teams to take risks. Leadership in 2025 is about building not just organizations, but movements—driven by purpose and the desire to make an impact.

This is the year to think bigger, act bolder, and take the reins of reinvention. Let’s make 2025 the year we redefine leadership, set our sights on transformative goals, and steer our ships confidently into the future. The time for leadership is now—the time to lead with purpose.

As we step into 2024, the intersection of community engagement and sustainability continues to define the path for our industry. The rapidly changing landscape of energy codes, electric vehicle (EV) infrastructure, and energy initiatives highlights the critical role that proactive education and outreach play in fostering progress. At ID360, we are committed to empowering communities and organizations through meaningful connections, transparent communication, and impactful programs.

Empowering Communities Through Engagement

Community engagement remains the cornerstone of effective governance and policy implementation. By involving residents in shaping policies—whether related to new energy codes or energy efficiency strategies—we create opportunities for dialogue, understanding, and collaboration. Engagement isn’t just about informing; it’s about listening, adapting, and building trust.

In practice, this means hosting town halls, workshops, and focus groups that facilitate genuine two-way communication. From addressing questions to demystifying complex regulations, these platforms ensure transparency and community buy-in. Simplifying technical information into digestible formats—like infographics, video explainers, or relatable stories—further enhances accessibility. When residents see how policies align with their values and daily lives, they are more likely to embrace change and actively participate in shaping their communities’ futures.

Driving Innovation Through Education

As sustainability becomes increasingly central to policy agendas, education takes on a pivotal role. The California Green Building Standards Code (CALGreen) update, effective July 1, 2024, underscores this shift with its heightened EV infrastructure requirements. This is why we saw increased interest in flexible education options, like those offered through our ID360 Academy, in 2024. Stakeholders need to be at the forefront of these changes and understand the impacts on their communities. 

Collaboration with organizations like Regional Energy Networks (RENs) was also a critical theme of this year. Bridging the gap between policy and practice RENs are driving meaningful change that resonates with communities and fulfills California Public Utilities Commission (CPUC) goals. Our work with RENs has empowered an element of community choice and expanded the RENs ability to reach end users. 

Looking Ahead: A Year of Connection and Progress

As we embrace the opportunities of 2025, one thing remains clear: progress begins with people. From fostering community trust to advancing sustainable practices, education and outreach are essential for navigating change. At ID360, we are proud to be part of this journey, working hand in hand with local governments, organizations, and residents.